Responsive Interview with Harry Roberts
We’re back with another interview series. Each week we ask our interviewee’s the same four questions that everyone else gets, except there’s an added twist where we let the last interviewee ask two new questions for the next interviewee.
Keep it simple, seriously. I’ve worked on mobile-specific and fully responsive builds that have really, really benefitted from being simplified, toned down, pared back. In fact, there was an incident at Sky where a few simple changes to a design allowed us to take a product to 100% of the market six months sooner than was planned, equalling a return of hundreds of thousands of pounds almost half a year sooner than expected. All from simplifying a design. It’s good to push the boundaries, it’s nice to be ambitious, but we also have to be pragmatic. A good design having that much business impact is far better than a perfect design that takes twice as long to implement and maintain.
An excerpt from Responsive Interview with Harry Roberts
