Directing smartphone users to the page they actually wanted

Google is taking the next step in steering people towards a responsive approach, or at least to a crappy experience of redirecting users to a home page when they want an article.

We’d like to spare users the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects. Starting today in our English search results in the US, whenever we detect that smartphone users are redirected to a homepage instead of the the page they asked for, we may note it below the result. If you still wish to proceed to the page, you can click “Try anyway”:

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