The median top 100 ecommerce page takes 6.2 seconds to render primary content

Pages are getting bigger, pages are getting slower. What’s worse is that for the majority of the sites featured in this study there are basic things at no cost they could be doing to improve the performance of their sites.

The performance challenges that plague modern web pages have been born out of all the great things we can now make pages do: dynamic content, high-resolution images, carousels, custom fonts, responsive design, and third-party scripts that gather sophisticated data about visitors.

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