Is Mobile Friendly "Friendly" Enough?

A great article that looks at whether being mobile friendly with the design is enough to be considered mobile friendly. A great looking mobile design could have tens of MB’s lurking behind the markup, and surely this should carry the “mobile-friendly” badge on search results.

We know already that Google is gearing up to consider site performance as a factor in search results and that they care deeply about making sure that websites load fast for people, based on the new tool they are using to strip down sites for people with slow connections.

An excerpt from Is Mobile Friendly "Friendly" Enough?

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