Why Performance Matters: The Perception Of Time

With the podcast this week focussing on time and the speed of light it would be remiss of me not to include this excellent article about how we perceive time. Great illustrations and remember it’s all about 20% differences!

Time can be analyzed from two different points: objective and psychological. When we talk about time that can be measured with a stopwatch, we’re talking about objective time or clock time. Objective time, though, is usually different from how users perceive time while waiting for or interacting with a website, app, etc.

An excerpt from Why Performance Matters: The Perception Of Time

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