Google AMP – A 70% drop in our conversion rate
After switching to AMP pages there were some issues with the conversions. A coincidence? Potentially, but there are a few issues that are pointed out around implementing AMP that I wasn’t aware of in the past.
I have a feeling not in many cases. For reading the news it’s fine. But I’m trying to establish my company as a legitimate business that can be trusted by a stranger to build software for them. Having google.com reeks of a phishing scam or fly by night operation that couldn’t afford their own domain. Clicking the “hamburger menu”, a standard design practice now, doesn’t help.
An excerpt from Google AMP – A 70% drop in our conversion rate
