Making Advertising Work In A Responsive World
Responsive design advertising is a tricky thing to get right, and because it’s such a massive change in the standard approach it is stopping a lot of websites that rely on advertising from making the change to responsive design.
Advertising has always had an uneasy relationship with the media because of ethical considerations on both sides of the printing press. On the one hand, journalists are reluctant, quite rightly, to be seen as under the thumb of an advertiser, and on the other side, advertisers don’t want to be seen to be enforcing their views on the free press.
An excerpt from Making Advertising Work In A Responsive World
