How Big Is Art-Direction?

Big kudos to Yoav Weiss this week for all his research into the use cases for art direction requirements on the web today. He takes a look at Alexa’s top 50k sites and finds out who is using picturefill. Brilliant.

For a while now, the art-direction use-case have been treated by browser vendors as resolution-switching‘s imaginary friend.

When talking to people who work for browser vendors about that use-case, I’ve heard phrases like “that’s a really obscure use-case” and “No one is really doing art-direction”.

An excerpt from How Big Is Art-Direction?

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