Mobile Menu AB Tested: Hamburger Not the Best Choice?
While I’m not exactly shocked that the word “Menu” performed better I’m glad someone has done the testing to back up our assumptions. Include the word if you can, but I think over time everyone will get used to the icon. I wonder if we had the same issue when using mail as an email icon… did people think they were going to get a letter if they clicked on it?
The test was run against all mobile browsers across all pages.
The duration was about 5 days, and served to around 50,000 mobile visitors.
Demographics of the site show a skewing towards the 25-34 age group.
An excerpt from Mobile Menu AB Tested: Hamburger Not the Best Choice?
