Improving Smashing Magazine's Performance: A Case Study
Happy 8th Birthday Smashing Magazine, and to celebrate Vitaly has provided us all with a very detailed approach on how they were able to reduce load times and get a 99/100 on mobile speed test.
Improvement is a matter of steady, ongoing iteration. When we redesigned Smashing Magazine back in 2012, our main goal was to establish trustworthy branding that would reflect the ambitious editorial direction of the magazine. We did that primarily by focusing on crafting a delightful reading experience.
An excerpt from Improving Smashing Magazine's Performance: A Case Study