UX Writing: The Case for User-Centric Language
One of the things that often gets overlooked during a website project, which is pretty ridiculous, is the words that go onto the page. In this article from Boxes and Arrows, we see how it can make a huge difference to the users’ experience.
In fact, a repeated challenge on websites is that words (“terminology”) and even how the content is organized (“content structure”) reflects the organization’s internal understanding of their own products and services, rather than an external user’s understanding of that company’s products and services.
An excerpt from UX Writing: The Case for User-Centric Language
