We're not 'appy. Not 'appy at all.

The UK Government explain why one of their strategies state

“Stand-alone mobile apps will only be considered once the core web service works well on mobile devices, and if specifically agreed with the Cabinet Office.”

RWD FTW!

Results? Over 23% of those booking and 27% of those changing practical driving test bookings are now doing so from a mobile device. (Overnight it hits nearly 60% – hypotheses welcome!)Booking your driving test is not a trivial process. Users  have to choose a date, a venue and give contact details and the like. Yet give people a decent mobile-optimised experience, and they’ll lap it up on their smartphones or tablets.

An excerpt from We're not 'appy. Not 'appy at all.

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