We're not 'appy. Not 'appy at all.
The UK Government explain why one of their strategies state
“Stand-alone mobile apps will only be considered once the core web service works well on mobile devices, and if specifically agreed with the Cabinet Office.”
RWD FTW!
Results? Over 23% of those booking and 27% of those changing practical driving test bookings are now doing so from a mobile device. (Overnight it hits nearly 60% – hypotheses welcome!)Booking your driving test is not a trivial process. Users have to choose a date, a venue and give contact details and the like. Yet give people a decent mobile-optimised experience, and they’ll lap it up on their smartphones or tablets.
An excerpt from We're not 'appy. Not 'appy at all.